Clayton Homes
Below is a collection of brand, campaign, and marketing initiatives developed for Clayton Homes, one of the nation’s largest homebuilders. Working within an established brand system, I developed creative across digital, print, environmental, and campaign applications. I also developed branding for internal Clayton initiatives and product lines.
My Role – Senior Graphic Designer, Brand Development & Campaign Design
The Challenge – How can we create product line materials that feel fresh, approachable, and exciting while remaining unmistakably Clayton? How can these initiatives scale across a multitude of platforms and cater to the correct audience?
The Solution – Visual systems that give Clayton product lines a cohesive identity that evokes excitement, professionalism, and are purpose-built.
The Impact – These creative systems provide consistent visual framework and set a solid foundation that helps to maintain brand cohesion.
Brand and Identity Development –Examples include Clayton TRU, Clayton Horizon, Clayton Park Models, Clayton Epic, Tempo Fest, Clayton Encore, The Epic Summit, and the 2022 SECO Show.
Print Design –Examples include roster posters, sales sheets, show sheets, brochures, and business cards.
Environmental Design –Examples include endwall banners, facility signage, home show wayfinding signage, facility signage, and billboards.
Digital Design –Examples include email marketing campaigns, digital banners, social media posts, and animations to support branding initiatives and campaigns.
