Tempo Fest
Tempo Fest was a proposed conference to be held in Nashville, Tennessee that would bring Clayton Retailers together to help celebrate, learn about, and promote Clayton Tempo.
The goal of this logo was to reflect Nashville culture while also giving what retailers had typically seen and expected of the Tempo brand a little refresh and twist. Using the three stars that are seen on the Tennessee flag paired with a holding shape that is reminiscent of a record helps to visually place this conference in Nashville. The muted colors have a more masculine feel to help cater to the primary audience of the conference while the script typeface in the logo help to lighten the emotional tone.
Served as the lead designer on the Visualink Creative team to design and develop the Tempo Fest logo as well as conference materials such as t-shirts and posters.
