Storyteller Cigars
A brand identity developed for Storyteller Cigars, a premium cigar brand rooted in craftsmanship, tradition, and the stories shared around the experience. The goal was to create a distinctive identity that felt both timeless and approachable.
My Role – Senior Graphic Designer, Brand Development & Campaign Design
The Challenge – Storyteller needed a visual identity that could communicate the craftsmanship and tradition of cigar culture while feeling approachable to a new generation of customers. How could we make this brand stand apart in a market often dominated by traditional, masculine, and highly ornamental aesthetics?
The Solution – The resulting identity paired with a refined typographic foundation with distinctive graphic elements inspired by the art of storytelling, sharing experiences around a campfire, and the human touch. The system was designed to feel cohesive across packaging, print, digital applications, and other branded materials while giving the brand a recognizable visual presence.
The Impact – The identity established a distinctive visual foundation for Storyteller Cigars, creating a flexible system that could grow across physical and digital platforms while maintaining a consistent brand presence.
