Zeal Church
I served as a volunteer creative to support Zeal Church’s visual identity across social media. The work focuses on maintaining a cohesive visual voice while developing creative that feels fresh, relevant, and connected to the churches community.
My Role – Graphic Designer, Brand Strategy, Creative Direction, & Brand Stewardship
The Challenge – As Zeal’s communications and creative needs continued to grow, the brand needed to maintain a cohesive visual voice across social media. The challenge was to create work that felt visually consistent while still allowing individual campaigns, events, and communications to have their own distinct personality.
The Solution – Through a combination of creative direction, and brand stewardship, Zeal’s visual identity has been extended across all social media. The resulting work maintains a recognizable brand presence while allowing the visual language to evolve alongside the church and its community.
The Impact – The visual identity provides a foundation for ongoing creative development while allowing the brand to remain dynamic and relevant, reaching thousands of people everyday.
