A fundraising campaign t-shirt developed for TennGreen Land Conservancy to promote its annual Hike-a-Thon and encourage supporters to explore and protect Tennessee’s natural landscapes and parks.

My Role – Senior Graphic Designer & Illustrator

The Challenge – TennGreen needed an illustration for their annual Hike-a-Thon t-shirt that would generate excitement around the event while communication the organizations broader mission of protecting Tennessee’s natural spaces. The artwork needed to feel energetic, inviting, and encourage participation while remaining authentic to the TennGreen brand.