McDaniel Engineering
McDaniel Engineering, LLC is a cementing advisory group that works as a resource that operators can use and hire to have someone trained in cementing review the work done by service companies from the start through to the finish of a project.
The goal of this logo was to feel just as professional as it feels friendly. Because McDaniel Engineering serves as a liason between service companies and operators, it is important for them to feel established, yet approachable. Using muted earth tones, a badge lockup, and softer typefaces helps to accomplish this. Because the primary logo here is a badge, that leaves plenty of opportunity for flexibility and adaptability in the future if elements of the badge need to be removed for functionality. The smaller icon in the top center of the logo was inspired by the pipes used in the cementing process and the initials/monogram of the company– MDLLC.
Served as the sole designer and project manager on this project.
