Container Creations
A visual identity system was developed for Container Creations, a seasonal container planting service based in Franklin, Tennessee. Container Creations creates outdoor potted arrangements on-site, customized seasonally for each client. The goal was to create a distinct and approachable brand that communicates the company’s warmth, creativity, and brightness.
My Role – Graphic Designer & Brand Development
The Challenge – Container Creations needed a brand identity that would distinguish the company within the market, but that would also feel inviting, approachable, and fun. They needed a brand system that could function across physical and environmental platforms.
The Solution – Creating a logo and brand system that feels just as professional as it feels friendly. This was accomplished by creating a badge logo that has a more formal lockup, but uses illustrative flowers to make keep things feeling inviting and relatable. Inspiration for the holding shape was drawn from the actual pots the company uses to create their floral containers
The Impact – A beautiful, cohesive, and friendly brand system that gives Container Creations a distinct visual identity and can function across all platforms.
